What Now For Google?

I Cringely muses about what's next for Google after the IPO. He makes the argument that not only is Google a competitor to search engines like Yahoo and MSN, but it will also be a competitor to Ebay, Amazon and even Apple's iTunes. One key meme that appears is the term "Googlization" - a term that may well become common parlance over the next few years.

Here's a good quote from the article:
"Amazon is vulnerable to the Googlization of all the millions of retailers who aren't running Amazon storefronts just as eBay is vulnerable to the Googlization of auctions where localization, pricing, and seller fees can all be improved. What about GoogleMedia? Find all the pictures, video, and music, then create a marketplace for it."

Of course , the Slashdot mob are talking about it