Online shoppers aren't impulsive

This fascinating posting on Slashdot points out that research on online shopping habits, has found out that online shoppers are more frugal than offline shoppers and "that almost half of all online purchases are from shoppers who leave a site after the first visit, and return -- even days later -- to buy".

If you've ever wondered why the majority of your shopping baskets are abandoned on your site without a final purchase, then maybe that posting might give you some clues. In other words - dont worry - it's normal.