Friday, July 20, 2007


Well, my blog has been approved by payperpost, and this is my first payperpost, which is an way of doing blog marketing. It's an interesting concept - in that you get paid, with full disclosure, for blogposts. A marketplace exists on payperpost where the higher your Alexa and Google rankings , the most likely you can have higher paying payperpost items. I'll see how this one goes as it sounds quite interesting.

The Payperpost marketplace is explained over here, and it goes on to say that

PayPerPost operates the largest sponsored content marketplace in the world. We help bloggers get paid for creating and publishing advertiser sponsored content. We invented the model and have helped Advertisers and Bloggers (known as "Posties" in our marketplace) successfully complete more than one hundred thousand transactions. Our network is comprised of a tens of thousands of bloggers, from leisure bloggers to professionals that make a living on their blog.

Seems pretty cool - if i'm personally interested in say blue widgets, then i'll do a payperpost for a website that sells a wide range of blue widgets - without necessarily endorsing it or going over the top. A description and links would suffice. And it would be a service to readers of my blog that also like blue widgets.

Here's more explanation about the payperpost marketplace:

Advertisers create "Opportunities" for bloggers to write about their products, services and websites. They range from $5 to several thousands of dollars, depending on the criteria set by the advertiser. Bloggers with high amounts of traffic can expect to earn a significant amount of money for each post they create on behalf of an advertiser.

Advertisers will post all sorts of Opportunities, from simple buzz campaigns to product reviews with pictures or videos. It's up to you to pick the Opportunities that best suit you and your blog. If it doesn't feel right, if you don't own the product, or if you can't be honest we ask you to pass on the Opportunity. Dishonest or completely off-topic posts can ultimately hurt your blog's credibility and traffic, dimishing your earning potential through our marketplace. We strongly encourage you to only take opportunities that relate to you and be judicious in your selections.

I also really like the fact that they have a code of ethics page, emphasising full disclosure. They go on to say

Truth-in-advertising is extremely important to us. It is your responsibility to follow our full disclosure policy and inform your readers about your relationship with our advertisers.

I couldn't agree more.