Andy Kessler - "Hack This Please"
"There is a new breed of users out there, computer-literate consumers who don’t think twice about altering the look, feel and functionality of a product. Those billions of embedded computers have turned business on its head. The Henry Ford school of “one size fits all” or the Colgate school of 40 choices of toothpaste are now both obsolete. Give us one size that we can alter how we wish.

You see, the software in all those billions of little computers in our stereos and cars and cell phones and appliances are just itching to be updated. Not by companies, but by customers. That’s how they’ll get what they want. Mods, hacks, whatever you want to call them are the ultimate customization. "